Which segmentation requirement is most likely to be affected by a country with a large rural population?

Name: Which segmentation requirement is most likely to be affected by a country with a large rural population?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Accessibility is the ability to communicate with the target market. Rural populations tend to have a more limited access to technology. This may make it difficult to communicate with the segment. This is an accessibility problem.

Which Segmentation Requirement Is Most Likely to Be Affected by a Country