When a marketer identifies countries and segments of international consumers that are similar with regard to key traits, who would respond well to a product and related marketing mix, he or she is engaging in:

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When a marketer identifies countries and segments of international consumers that are similar with regard to key traits, who would respond well to a product and related marketing mix, he or she is engaging in international market segmentation. International market targeting involves selecting the countries and segments that the company can serve most efficiently. Offering the products to the market, communicating, through the marketing mix, product traits and benefits that differentiate it in the consumer's mind is market positioning. A concentrated targeting strategy is a form of international market targeting.

When a Marketer Identifies Countries and Segments of International Consumers