Which of the following is not a criteria that a firm should use to group countries to determine which country held the most opportunity for the firm?

Question

Quizplus · Accepted Answer

Macro-segmentation should be used to determine which countries hold the most opportunity for a company. Elements of macro-segmentation consist of market potential, the political, legal, and financial environment of a country, the marketing support infrastructure in the country, how the brand/company compares to competing brands/companies (i.e., when the firm already has a presence in the market), and the degree of market fit with the company policies, goals and resources. Thus, all of the options listed could be used to determine which country held the most opportunity for the firm.

Which of the Following Is Not a Criteria That a Firm