Which market segment does Coca-Cola and Kodak target in China with their global brands?

Question

Quizplus · Accepted Answer

China's working class falls into four segments: "working poor" and "salaried class" - together accounting for 80% of the urban population; "the little rich," 15% of the urban population, and "yuppies," representing nearly 5% of the urban household. Coca-Cola and Kodak target their global brands primarily to "yuppies" in China since they are more likely to desire (and be able to purchase) Western brands.

Which Market Segment Does Coca-Cola and Kodak Target in China