For large multinationals attempting to enter the Turkish market, Sabanci Holdings is in great demand and already boasts join venture and distribution partners in companies as varied as Carrefour supermarkets, Dresdner Bank, and DuPont. Which macro-segmentation consideration does this exemplify?

Question

Quizplus · Accepted Answer

The marketing support infrastructure of the target country is an important determinant of country attractiveness. Important to international firms are the availability and reliability of distribution and logistics providers in order to ensure that the product is delivered in a timely fashion at locations convenient to consumers. Thus, Sabanci Holdings controlling the distribution networks in Turkey is an example of marketing support infrastructure.

For Large Multinationals Attempting to Enter the Turkish Market, Sabanci