French women are heavy users of perfume. With this knowledge a marketer may decide to take advantage of:

Question

Quizplus · Accepted Answer

Usage rate indicates the extent to which individuals are nonusers, occasional users, medium and heavy users. Therefore, this is an example of usage segmentation. Psychographic segmentation deals with attitudes, interests, and beliefs and is not directly related to this question. Benefit segmentation deals with the different benefits sought in a product. For instance, it may be possible that some women consume perfume to attract the opposite sex while others use the product simply because they like the smell. However, this was not indicated in the question; thus, benefit segmentation is not an accurate response.

French Women Are Heavy Users of Perfume