Procter & Gamble positions Dreft as a powder laundry detergent for babies and people with sensitive skin. This is an example of:

Name: Procter & Gamble positions Dreft as a powder laundry detergent for babies and people with sensitive skin. This is an example of:
Brand: Quizplus
Rating: 4.7 (47 reviews)

Question

Quizplus · Accepted Answer

"Fabric softening" and "pill/fuzz removal" are benefits that a user receives by using Bold. Thus, this is an example of attribute/benefit positioning. Most of Procter & Gamble's detergents follow an attribute/benefit positioning strategy.

Procter & Gamble Positions Dreft as a Powder Laundry Detergent