Which category is most likely to pursue an undifferentiated targeting strategy?

Question

Quizplus · Accepted Answer

Certain products such as food and culture-bound products, and most services no not lend themselves to a standardized strategy. They need to be customized to meet the specific needs, tastes, and preferences of consumers. Pharmaceuticals on the other hand, serve a common need across countries. For this reason, a pharmaceutical firm is more likely to pursue an undifferentiated strategy.

Which Category Is Most Likely to Pursue an Undifferentiated Targeting