How is the country attractiveness score in a country screening and selection process calculated?

Question

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In calculating the country attractiveness score, an importance score must first be developed. Important segmentation variables are identified. Then the variables are assigned an importance weight that denotes the extent to which the firm considers a particular trait important in the decision to enter the market. Potential targets are then rated on each of the criteria. Finally, to calculate the attractiveness score, the importance score is multiplied by the performance score for each of the screening variables. The total score for each country is calculated by adding the resulting scores.

How Is the Country Attractiveness Score in a Country Screening