When a company identifies or creates market segments that want different benefits from a product and target them with different brands, using different marketing strategies, the company is pursuing a(n):

Question

Quizplus · Accepted Answer

Companies that use a differentiated targeting strategy identify, or even create, market segments that want different benefits from a product and targets them with different brands, using different marketing strategies. A concentrated strategy is a niche strategy that would pursue a single segment. Both an undifferentiated and a standardized strategy ignores differences between segments.

When a Company Identifies or Creates Market Segments That Want