Greenfielding refers to the process that occurs for a company when it
A)is forced to comply with international environmental laws.
B)develops its own subsidiary in another country.
C)selects a new target market in a region.
D)takes a "poison pill" to prevent a forced nationalization.

Question

Quizplus · Accepted Answer

Companies can avoid some of the disadvantages posed by partnering with other firms by settling up wholly-owned subsidiaries in the target markets. The company can develop its own subsidiary, referred to as greenfielding, which represents a costly proposition. Alternatively, it could purchase an existing company, through acquisitions or mergers.

Greenfielding Refers to the Process That Occurs for a Company