Consumers from more collectivist cultures, such as Latin American and Asian consumers, tend to prefer brand new Western brands and purchase them in the early introduction stage.

Question

Quizplus · Accepted Answer

Consumers from more collectivist cultures, such as Latin America and Asian consumers, tend to prefer established brands and purchase them in the maturity stage. These consumers do not place a high value on change. Instead, they prefer stability.

Consumers from More Collectivist Cultures, Such as Latin American and Asian