Which of the following is not true regarding a global brand?
A) A global brand uses the same name throughout the world.
B) A global brand has different logos in different markets.
C) A global brand uses the same positioning everywhere in the world.
D) All of the above are true statements.
Correct Answer:
Verified
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A)is
Q58: Global standardization reflects a
A)geocentric orientation.
B)regiocentric orientation.
C)local adaptation
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Q61: National governments
A)Can restrict the company, requiring it
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