Nike, which has traditionally utilized local warehousing to supply retailers, is currently attempting to replace more than 20 national warehouses in Europe with one single distribution center located in Belgium. This is an example of

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Nike's previous strategy (i.e., using 20 national warehouses) was a global localization (or glocalization) strategy. Because Nike is now focusing on a Belgium warehouse for Europe, it is using a regional standardization strategy. If Nike were to distribute products from Belgium to the entire world, then this could be viewed as a global standardization strategy.

Nike, Which Has Traditionally Utilized Local Warehousing to Supply Retailers