Culture plays an important role in services. Which statement regarding medical services is inaccurate?

Question

Quizplus · Accepted Answer

Japanese consumers do not expect special treatment in a medical environment because medicine is perceived as a public good and it would be unfair to expect special attention. Japanese patients hold doctors in such a high regard that they expect the doctors to be rude to them and accept this behavior. In contrast, U.S. consumers prefer a greater degree of service personalization.

Culture Plays an Important Role in Services