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Which of the Following Statements Regarding Cultural Effects on Brands

Question 68

Multiple Choice

Which of the following statements regarding cultural effects on brands is true?


A) Consumers from more collectivist cultures, such as Asian consumers, tend to prefer new, innovative brands in the introductory stage.
B) European consumers tend to be price sensitive and not brand sensitive.
C) In European urban areas, high-priced designers such as Prada And Diesel jeans are common among middle and upper-middle class consumers.
D) All of the above are true.

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