In general, if a company uses a standardized strategy for its products or services, it is more likely to use local advertising agency.
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Q33: Eastern Bloc countries, China, and Indonesia are
Q34: France has regulations requiring advertisers to use
Q35: In Europe, comparative advertising is perceived as
Q36: On average, firms worldwide allocate ninety percent
Q37: The United States spends on advertising more
Q39: The Percent-of-Sales method is difficult to adopt
Q40: The Competitive-Parity method of budgeting is not
Q41: Which of the following promotes an effective
Q42: Which of the following media is considered
Q43: In much of the rest of the
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