On average, firms worldwide allocate ninety percent of their advertising budgets to advertising to the final consumer.

Name: On average, firms worldwide allocate ninety percent of their advertising budgets to advertising to the final consumer.
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In determining the advertising budget, research has shown that, on average, ninety percent is allocated to advertising to the final consumer, while only ten percent is allocated to trade advertising, for firms worldwide.

On Average, Firms Worldwide Allocate Ninety Percent of Their Advertising