Which item is not a good reason for using a standardized message strategy?

Question

Quizplus · Accepted Answer

Standardized messages work well in markets with common product preferences. The use of a standardized message improves marketing efficiency and leads to lower costs. Shrinking product life cycles pressure companies to accelerate worldwide rollout of new products. The shorter life cycle makes it difficult to work with local agencies. Differing literacy rates works against standardization. A magazine campaign that works well in a literate country may not work at all in a country with a low literacy rate.

Which Item Is Not a Good Reason for Using a Standardized