In determining the advertising budget, research has shown that, on average, ____ percent is allocated to trade (wholesaler, retailer, dealer) advertising for firms worldwide.

Question

Quizplus · Accepted Answer

In determining the advertising budget, research has shown that, on average, 90% is allocated to advertising to the final consumer, while only 10% is allocated to trade (wholesaler, retailer, dealer) advertising for firms worldwide.

In Determining the Advertising Budget, Research Has Shown That, on Average