If a company uses a ____________________ strategy for its products or services, it is more likely to use an international agency with local offices that can manage advertising in the respective markets.
Correct Answer:
Verified
Q94: Print, broadcast and interactive media are examples
Q95: The _ method determines the total budget
Q96: The message is translated into the language
Q97: Companies use the _ to communicate with
Q98: _ is defined as a nonpersonal communication
Q100: Companies have as options hiring _ advertising
Q101: Most small and medium enterprises entering a
Q102: Discus the barriers to advertising standardization.
Q103: Describe how the international communication process works.
Q104: Discuss the media challenges that international advertisers
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