Question 1

____________________ is defined as all the potential interference in the communication process.

Accepted Answer

The answer of ____________________ is defined as all the potential...

Question 2

The international ____________________, usually represented by an advertising agency, encodes the message into words and images.

Accepted Answer

The answer of The international ____________________, usually represented by an...

Question 3

When ____________________ the message, the source determines if the attitudes, interests, and motivations of consumers in the international target market are different from those in the home-country.

Accepted Answer

The answer of When ____________________ the message, the source determines...

Question 4

A telemarketer calling on consumers is an example of a(n)____________________ medium.

Accepted Answer

The answer of A telemarketer calling on consumers is an...

Question 5

____________________ law limits the use of children as endorsers in advertising and prohibits the use of children's heroes as endorsers.

Accepted Answer

The answer of ____________________ law limits the use of children...

Question 6

Studies have found that _________________________ can produce a greater level of advertising recall than television advertising.

Accepted Answer

The answer of Studies have found that _________________________ can produce...

Question 7

Companies using the _________________________ method first identify advertising goals in terms of communication goals such as target audience reach, awareness, and comprehension.

Accepted Answer

The answer of Companies using the _________________________ method first identify...

Question 8

In the Latin American market, advertisers use ____________________ and ____________________ to communicate with consumers.

Accepted Answer

The answer of In the Latin American market, advertisers use...

Question 9

In general, if a company uses a(n) ____________________ strategy for its products or services, it is more likely to use an international agency with local offices that can manage advertising in the respective markets.

Accepted Answer

The answer of In general, if a company uses a(n)...

Question 10

The European Union only allows ____________________ minutes per hour for advertising on television for each television station.

Accepted Answer

The answer of The European Union only allows ____________________ minutes...

Question 11

Continental Europe condemns ____________________ advertising as denigration and unfair competition.

Accepted Answer

The answer of Continental Europe condemns ____________________ advertising as denigration...

Question 12

As product _________________________ shrink, companies are pressured to accelerate worldwide rollout of new products.

Accepted Answer

The answer of As product _________________________ shrink, companies are pressured...

Question 13

In France the ____________________ movement of modern art, whose works are displayed in major museums worldwide, used layers of posters displayed for decades torn off of walls and placed on canvas.

Accepted Answer

The answer of In France the ____________________ movement of modern...

Question 14

Print, broadcast and interactive media are examples of ____________________ media.

Accepted Answer

The answer of Print, broadcast and interactive media are examples...

Question 15

The _________________________ method determines the total budget allocated to advertising based on past or projected sales.

Accepted Answer

The answer of The _________________________ method determines the total budget...

Question 16

The message is translated into the language of the target market and transmitted through a ______________________________ to the target market.

Accepted Answer

The answer of The message is translated into the language...

Question 17

Companies use the _________________________ to communicate with the international consumer about their products and services.

Accepted Answer

The answer of Companies use the _________________________ to communicate with...

Question 18

_________________________ is defined as a nonpersonal communication by an identified sponsor across international borders, using broadcast, print, and/or interactive media.

Accepted Answer

The answer of _________________________ is defined as a nonpersonal communication...

Question 19

If a company uses a ____________________ strategy for its products or services, it is more likely to use an international agency with local offices that can manage advertising in the respective markets.

Accepted Answer

The answer of If a company uses a ____________________ strategy...

Question 20

Companies have as options hiring ____________________ advertising agencies, ____________________ advertising agencies, or ____________________ advertising agencies implementing international agency messages.

Accepted Answer

The answer of Companies have as options hiring ____________________ advertising...

Quiz 13: The International Promotional Mix and Advertising Strategies