A Kraft ad informing consumers about the company's endorsement of community events is an example of

Name: A Kraft ad informing consumers about the company's endorsement of community events is an example of
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Image advertising is used to enhance perceptions of a company in a given market. Corporate advertising is used to promote the company behind the different brands. Advocacy advertising is used by companies to stress a particular point of view. Umbrella advertising is not discussed in this chapter.

A Kraft Ad Informing Consumers About the Company's Endorsement of Community