Sweepstakes and contests as well as incentives such as price-off reductions can be aimed at both consumers and the trade.
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Q17: A concerted effort on the part of
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Q19: Image advertising is used to enhance perceptions
Q20: Publicity is often less credible than advertising.
Q21: Global promotion campaigns are becoming very popular.
Q23: Trade shows and exhibitions are aimed at
Q24: Documenta is an international trade show for
Q25: Brand managers are noting that sales promotion
Q26: Even though English is not used nationally
Q27: In the Netherlands, Albert Heijn is the
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