In the Netherlands, Albert Heijn is the grocery store where multinationals offer their new products and attempt to initiate consumer trial.
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Q22: Sweepstakes and contests as well as incentives
Q23: Trade shows and exhibitions are aimed at
Q24: Documenta is an international trade show for
Q25: Brand managers are noting that sales promotion
Q26: Even though English is not used nationally
Q28: Global sales promotion campaigns are increasingly common.
Q29: Usually, the U.S. government shares the cost
Q30: U.S. consumers make more than 50% of
Q31: For U.S. industrial firms, trade shows and
Q32: The European Union has created an environment
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