The European Union has created an environment in which sales promotions can be standardized in continental Europe and the United Kingdom.

Question

Quizplus · Accepted Answer

Even in the European market, different strategies are likely to be used in the U.K. than in continental Europe. For example, PepsiCo included in its Walker and Lays chips Star Wars characters in continental Europe, while, in the U.K., the same promotion offered consumers a chance to win a Jar Jar toy through an in-pack scratch card.

The European Union Has Created an Environment in Which Sales