In international marketing, most order getters work in the business-to-business area as field salespeople, going to customers to solicit business.
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Q12: In South America, managers commonly "roll up
Q13: International firms appear to prefer the local
Q14: Looking your counterpart directly in the eye
Q15: A hard sell approach is not likely
Q16: A personal selling situation involves style; style
Q18: In Latin America, the salesperson should focus
Q19: Usually, third-country nationals cost more than home-country
Q20: EDI relationships are possible primarily if the
Q21: Household moving expenses to the country of
Q22: Research indicates that expatriates who are primarily
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