What traits of the international sales representatives are likely to convey information that shapes the relationship of the firm to the target market?

Question

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International sales representatives are often the frontline personnel in a firm's relationship with an international target market. Their expertise, ability, demeanor, and appearance all convey information that is integral to the firm's product or service offering and help shape the firm's relationship with the target market. This information is found in the introductory paragraphs.

What Traits of the International Sales Representatives Are Likely to Convey