Which type of representative is preferred by companies whose products are at the forefront of technology, or when the selling function relies on extensive training and highly-specialized information?

Question

Quizplus · Accepted Answer

Home-country nationals are likely to understand the company's product the best. For complex products it is often easier to train a home-country representative on the foreign culture than it is to train a host-country national on the nuances of the product.

Which Type of Representative Is Preferred by Companies Whose Products