In spite of the obvious advantages of tailoring the price to the budget of the consumer, many companies selling high-end technology products opt for using a standardized pricing strategy.

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In spite of the obvious advantages of tailoring the price to the budget of the consumer, many companies selling high-end technology products opt for using a standardized pricing strategy. In addition to the cost benefits of standardized pricing, this strategy is also a deterrent to gray market activity.

In Spite of the Obvious Advantages of Tailoring the Price