The matrix structure works especially well for firms that have global brands as well as local brands.

Name: The matrix structure works especially well for firms that have global brands as well as local brands.
Brand: Quizplus
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Quizplus · Accepted Answer

The matrix structure works especially well for firms that have global brands as well as local brands. This type of company needs to coordinate marketing activities worldwide involving the global brand, and need to focus on the local market for the local brand.

The Matrix Structure Works Especially Well for Firms That Have