Question 1

The first step in establishing formal controls involves establishing _________________________.

Accepted Answer

The answer of The first step in establishing formal controls...

Question 2

The ____________________ structure takes into account the multiple dimensions involved in doing business internationally such as functional, product, and region/country dimensions.

Accepted Answer

The answer of The ____________________ structure takes into account the...

Question 3

Describe the informal controls that an international company can use.

Accepted Answer

The answer of Describe the informal controls that an international...

Question 4

In a ____________________ structure, two dimensions are integrated such that each operational unit reports to both region/country managers and product managers.

Accepted Answer

The answer of In a ____________________ structure, two dimensions are...

Question 5

When firms become involved in international business by exporting products overseas, they typically assign responsibility for all international operations to a(n) _________________________.

Accepted Answer

The answer of When firms become involved in international business...

Question 6

An organization that is ____________________ and centralized is likely to have a centralized international organization.

Accepted Answer

The answer of An organization that is ____________________ and centralized...

Question 7

The ______________________________ structure is helpful for firms that have similar congruent product lines, such as Frito-Lay, or for services.

Accepted Answer

The answer of The ______________________________ structure is helpful for firms...

Question 8

In establishing performance standards, the evaluation must include a continuous assessment of ____________________ intensity.

Accepted Answer

The answer of In establishing performance standards, the evaluation must...

Question 9

Companies operating in countries that have ample educated and qualified labor will have organizational structures that all for more ____________________ control.

Accepted Answer

The answer of Companies operating in countries that have ample...

Question 10

Describe projected changes in the 4p's of marketing - refer to the "International Marketing: Future Perspectives" section.

Accepted Answer

The answer of Describe projected changes in the 4p's of...

Question 11

A firm with an international division structure is primarily focused on ____________________ operations.

Accepted Answer

The answer of A firm with an international division structure...

Question 12

Companies operating in countries that are ____________________ their home country are likely to opt for an organization that would integrate operations between the home and host countries.

Accepted Answer

The answer of Companies operating in countries that are ____________________...

Question 13

Under the ______________________________ structure, subsidiaries report directly to the single division responsible for operations in the country or geographic region.

Accepted Answer

The answer of Under the ______________________________ structure, subsidiaries report directly...

Question 14

Discuss the international factors that add to the complexity of the marketing control function

Accepted Answer

The answer of Discuss the international factors that add to...

Question 15

____________________ are necessary to ensure that company international operations are in line with company goals and objectives.

Accepted Answer

The answer of ____________________ are necessary to ensure that company...

Question 16

How do factors in the firm's environment affect its organizational design?

Accepted Answer

The answer of How do factors in the firm's environment...

Question 17

A firm that considers internationalization a priority is likely to have an organizational structure with _________________________ in charge of particular countries.

Accepted Answer

The answer of A firm that considers internationalization a priority...

Question 18

Rotating managers to different assignments is an example of a(n) ____________________ control.

Accepted Answer

The answer of Rotating managers to different assignments is an...

Question 19

The _________________________ structure is increasingly being replaced by the matrix structure.

Accepted Answer

The answer of The _________________________ structure is increasingly being replaced...

Question 20

Discuss the advantages and disadvantages of the worldwide regional division structure.

Accepted Answer

The answer of Discuss the advantages and disadvantages of the...

Quiz 17: Organizing and Controlling International Marketing Operations and Perspectives for the Future