Toyota's use of the Internet to target Hispanic customers is an example of targeting a specific:
A) lifestyle group.
B) culture.
C) subculture.
D) psychological profile.

Name: Toyota's use of the Internet to target Hispanic customers is an example of targeting a specific: A) lifestyle group. B) culture. C) subculture. D) psychological profile.
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Question

Quizplus · Accepted Answer

Toyota's strategy focuses on targeting a specific subculture, which in this case is the Hispanic community, a distinct group within the broader culture.

Toyota's Use of the Internet to Target Hispanic Customers Is