Which of the following types of online market segmentation and targeting involves tracking the actions users take on a Web site?
A) technical
B) behavioral
C) contextual
D) psychographic

Question

Quizplus · Accepted Answer

Behavioral segmentation and targeting involves tracking the actions, behavior, and interests of users on a website or online platform to understand their buying patterns, preferences, and intent. This data can be used to show more relevant ads or offers based on the user's behavior on the site, increasing the likelihood of conversion.

Which of the Following Types of Online Market Segmentation and Targeting