Axe's posting of video ads online that were subsequently forwarded and shared by millions of Internet users is an example of:
A) referral marketing.
B) nonlinear video advertisement.
C) behavioral targeting.
D) viral marketing.
Correct Answer:
Verified
Q43: Hits are a measure of the:
A) number
Q44: Which of the following measures the average
Q50: The most expensive form of online advertising
Q54: Which of the following forms of online
Q56: Typical click-through rates for an online display
Q57: CTR is a measure of the:
A) percentage
Q58: A typical banner ad might cost _
Q60: The typical dwell rate for rich media
Q61: Impressions are a measure of the:
A)number of
Q73: Conversion rate is a measure of the:
A)percentage
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