Which of the following forms of online advertising typically has the highest click-through rate?
A) e-mail marketing in-house list
B) interstitials
C) search engine keyword purchase
D) sponsorships
Correct Answer:
Verified
Q41: Recency refers to the:
A) percentage of customers
Q43: Hits are a measure of the:
A) number
Q44: Which of the following measures the average
Q50: The most expensive form of online advertising
Q55: Axe's posting of video ads online that
Q56: Typical click-through rates for an online display
Q57: CTR is a measure of the:
A) percentage
Q58: A typical banner ad might cost _
Q61: Impressions are a measure of the:
A)number of
Q73: Conversion rate is a measure of the:
A)percentage
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