The most expensive form of online advertising on a per thousand viewer basis is a(n) :
A) exclusive sponsorship arrangement.
B) e-mail campaign.
C) banner ad.
D) rich media ad.
Correct Answer:
Verified
Q41: Recency refers to the:
A) percentage of customers
Q43: Hits are a measure of the:
A) number
Q45: Purchasing an online ad on a CPC
Q47: Which of the following measures the ratio
Q54: Which of the following forms of online
Q55: Axe's posting of video ads online that
Q61: Impressions are a measure of the:
A)number of
Q68: Acquisition rate is a measure of the:
A)
Q73: Conversion rate is a measure of the:
A)percentage
Q78: Purchasing an online ad on a CPA
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