Purchasing an online ad on a CPC basis means that the advertiser:
A) pays for impressions in 1,000 unit lots.
B) pays a prenegotiated fee for each click an ad receives.
C) pays only for those users who perform a specific action, such as registering, purchasing, etc.
D) exchanges something of equal value for the ad space.
Correct Answer:
Verified
Q40: The size of a leaderboard is:
A) 728
Q41: Recency refers to the:
A) percentage of customers
Q43: In _ advertising, companies pay for ads
Q44: Which of the following generated the most
Q47: Which of the following measures the ratio
Q50: The most expensive form of online advertising
Q68: View-through rate measures the _ response rate
Q68: Acquisition rate is a measure of the:
A)
Q78: Purchasing an online ad on a CPA
Q79: Which of the following measures the ratio
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