Question 1

Supply chain management systems are a type of enterprise system.

Accepted Answer

Supply chain management systems are a type of enterprise system that involve managing the flow of goods, services, and information among multiple organizations, such as suppliers, manufacturers, distributors and retailers.

Question 2

CRM software can help organizations identify high-value customers for preferential treatments.

Accepted Answer

CRM software can track and analyze customer data to identify high-value customers who can be targeted with personalized marketing efforts, loyalty programs, and other preferential treatments to improve customer satisfaction and retention.

Question 3

The bullwhip effect is the distortion of information about the demand for a product as it passes from one entity to the next across the supply chain.

Accepted Answer

The bullwhip effect refers to the increase in demand variability as one moves upstream in the supply chain, which can lead to distorted information about actual customer demand.

Question 4

Supply chain inefficiencies can waste as much as 25 percent of a company's operating costs.

Accepted Answer

According to studies, supply chain inefficiencies can waste as much as 25 percent of a company's operating costs. This highlights the importance of effective supply chain management for businesses to remain competitive and profitable.

Question 5

Cross-selling markets complementary products to customers.

Accepted Answer

Cross-selling is a sales technique of promoting complementary products to customers to increase sales and revenue.

Question 6

Enterprise systems include analytical tools.

Accepted Answer

Analytical tools are a crucial component of enterprise systems, as they enable organizations to gain valuable insights from large datasets and make informed decisions. Common types of analytical tools used in enterprise systems include data visualization software, data mining applications, and predictive analytics tools.

Question 7

Inefficiencies in a supply chain are primarily caused by inaccurate information.

Accepted Answer

Inaccurate information, such as incorrect orders or inventory levels, can lead to delays and disruptions in a supply chain. This can result in inefficiencies, increased costs, and lost revenue. Therefore, accurate and reliable information is crucial for the smooth functioning of a supply chain.

Question 8

Enterprise systems require fundamental changes in the way the business operates.

Accepted Answer

Enterprise systems often involve significant restructuring of processes and workflows to align with the system's functionality and requirements. This requires a fundamental change in the way the business operates.

Question 9

Major CRM application software vendors include Siebel Systems,PeopleSoft,SAP,and Salesforce.com.

Accepted Answer

These vendors are indeed major players in the CRM application software market.

Question 10

Safety stock acts as an inexpensive buffer for the lack of flexibility in the supply chain.

Accepted Answer

The answer of Safety stock acts as an inexpensive buffer...

Question 11

In a push-based model of SCM systems,actual customer orders or purchases trigger events in the supply chain.

Accepted Answer

The answer of In a push-based model of SCM systems,actual...

Question 12

Enterprise systems are strictly internally oriented;other types of enterprise applications must be used for communicating with customers and suppliers.

Accepted Answer

Enterprise systems can include customer relationship management (CRM) and supply chain management (SCM) modules, which allow for communication with customers and suppliers.

Question 13

Total supply chain costs represent the majority of operating expenses for many businesses and in some industries approach 75 percent of the total operating budget.

Accepted Answer

Total supply chain costs can be significant for many businesses and can often make up a large portion of the operating budget.

Question 14

Supply chain execution systems enable the firm to generate demand forecasts for a product and to develop sourcing and manufacturing plans for that product.

Accepted Answer

Supply chain execution systems are designed to manage the flow of products through the distribution centers and warehouses to ensure that products are delivered to the right locations in the most efficient way. Demand forecasting and developing sourcing and manufacturing plans are functions of supply chain planning systems, not execution systems.

Question 15

The upstream portion of the supply chain consists of the organizations and processes for distributing and delivering products to the final customers.

Accepted Answer

The upstream portion of the supply chain consists of the organizations and processes involved in obtaining the raw materials and components needed to produce a product. The downstream portion is involved in distributing and delivering products to the final customers.

Question 16

Analytical CRM uses a customer data warehouse and tools to analyze customer data collected from the firm's customer touch points and from other sources.

Accepted Answer

Analytical CRM does utilize a customer data warehouse and analytical tools to analyze customer data.

Question 17

In a pull-based model of SCM systems,production master schedules are based on forecasts of demand for products.

Accepted Answer

In a pull-based model of SCM systems, production master schedules are triggered by actual demand from the customers rather than forecasting.

Question 18

In the pre-Internet environment,supply chain coordination was hampered by the difficulties of making information flow smoothly among different internal supply chain processes.

Accepted Answer

In the pre-Internet environment, supply chain coordination was hampered by the difficulties of making information flow smoothly among different internal supply chain processes, as communication and data sharing were not as efficient as they are today.

Question 19

All CRM packages contain modules for PRM and ERM.

Accepted Answer

Not all CRM packages contain modules for PRM (Partner Relationship Management) and ERM (Employee Relationship Management). They may only contain modules for traditional CRM functions like sales, marketing, and customer service. However, some CRM packages may offer additional modules for PRM and ERM.

Question 20

Dell Inc.is an example of a push-based model.

Accepted Answer

The answer of Dell Inc.is an example of a push-based...

Quiz 8: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications