A multinational enterprise doing business in Nigeria decided to change the labeling on its product to conform to local customs and preferences. What type of competitive pressure did this company experience?

Question

Quizplus · Accepted Answer

Responding to pressures to be locally responsive requires that a firm differentiates its product offering and marketing strategy from country to country in an effort to accommodate the diverse demands arising from national differences in consumer tastes and preferences, business practices, distribution channels, competitive conditions, and government policies.

A Multinational Enterprise Doing Business in Nigeria Decided to Change