Responding to pressure for ________ requires that a firm differentiate its products and marketing strategy from country to country, even though it may raise costs.

Question

Quizplus · Accepted Answer

Responding to pressures to be locally responsive requires that a firm differentiate its products and marketing strategy from country to country in an effort to accommodate these factors, all of which tend to raise the firm's cost structure.

Responding to Pressure for ________ Requires That a Firm Differentiate