Which of the following is true of firms that compete in the global marketplace?
A) They must employ a transnational policy in order to have a competitive edge.
B) Because differentiation across countries can involve significant duplication and a lack of product standardization, it may raise costs.
C) They must employ a domestic policy in order to have a competitive edge.
D) Because differentiation across countries can involve significant duplication and a lack of product standardization, it may reduce costs.
Correct Answer:
Verified
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