When a firm focuses on increasing profitability by customizing the product or service so that it provides a good match to tastes and preferences in different national markets, the firm is following ________ strategy.
A) a transnational
B) a localization
C) an international
D) a global standardization

Question

Quizplus · Accepted Answer

A localization strategy focuses on increasing profitability by customizing the firm's goods or services so that they provide a good match to tastes and preferences in different national markets.

When a Firm Focuses on Increasing Profitability by Customizing the Product