The distinguishing feature of many firms that pursue ________ strategy is that they are selling a product that serves universal needs, but they do not face significant competitors.
A) an international
B) a localization
C) a transnational
D) a global standardization

Question

Quizplus · Accepted Answer

Many enterprises have pursued an international strategy, taking products first produced for their domestic market and selling them internationally with only minimal local customization. The distinguishing feature of many such firms is that they are selling a product that serves universal needs, but they do not face significant competitors.

The Distinguishing Feature of Many Firms That Pursue ________ Strategy