A multinational firm may need to delegate marketing functions to national subsidiaries to
A) fully implement the firm's localization strategy.
B) employ economies of scale.
C) meet the requirements for a global standardization strategy.
D) be responsive to local differences in distribution channels.

Question

Quizplus · Accepted Answer

A firm's marketing strategies may have to be responsive to differences in distribution channels among countries, which may necessitate the delegation of marketing functions to national subsidiaries.

A Multinational Firm May Need to Delegate Marketing Functions to National