Which of the following is associated with firms following the global standardization strategy?
A) high pressures for local responsiveness
B) cost advantage used to support aggressive pricing in world markets
C) low pressures for cost reductions
D) product offering and marketing strategy customized to local conditions

Question

Quizplus · Accepted Answer

Firms pursuing a global standardization strategy try not to customize their product offering and marketing strategy to local conditions because customization involves shorter production runs and the duplication of functions, which tend to raise costs. Instead, they prefer to market a standardized product worldwide so that they can reap the maximum benefits from economies of scale and learning effects.

Which of the Following Is Associated with Firms Following the Global