Miwa Fabrics, a textile company, wants to use eco-friendly methods to extract cotton. The owner of the company distributes a handbook to the factory workers, which contains details about the handling of the new extraction equipment and machinery. In the context of formal communication channels, this scenario illustrates _____.
A) downward communication
B) upward communication
C) horizontal communication
D) lateral communication

Question

Quizplus · Accepted Answer

This scenario illustrates downward communication because the owner of the company is distributing the handbook to the factory workers to give them instructions or information. Downward communication is used to convey information from top-level executives to lower-level employees.

Miwa Fabrics, a Textile Company, Wants to Use Eco-Friendly Methods