The purpose of a message must be decided before the direct plan can be implemented.
Correct Answer:
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Q10: When using the direct plan, you may
Q11: Repeating the same idea in the opening
Q12: The opening paragraph of a request for
Q13: When requesting information about an individual, the
Q14: A claim adjustment should include an apology
Q16: Threatening not to do business with the
Q17: It is appropriate to send congratulatory messages
Q18: If used as part of the direct
Q19: Personalizing the sales appeal in a message
Q20: Setting the date by which a receiver
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