Personalizing the sales appeal in a message organized by the direct plan will encourage the reader to act positively on the appeal.

Question

Quizplus · Accepted Answer

Personalization creates a sense of individual attention, making the reader more likely to feel valued and inclined to respond to the sales appeal. The direct plan is ideal for this type of message as it presents the main point and supporting details upfront, followed by a clear call to action.

Personalizing the Sales Appeal in a Message Organized by the Direct