Rose is a telephone order taker for Brylane,a catalogue retailer of furnishings for bedrooms and baths.A customer called and asked if the sea green in a bedspread she had purchased matched the green in a lamp offered in the newest Brylane catalogue.Rose got the potential customer's phone number,went out to the warehouse,located the items,determined they did not match,and called the potential customer to tell her that information.Which type of orientation is illustrated by Rose's actions?

Question

Quizplus · Accepted Answer

A market-oriented philosophy is based on the consumer's wants and needs,and the dealer satisfied these needs by providing excellent customer service,which resulted in further business.Building a relationship with this customer was an important key.

Rose Is a Telephone Order Taker for Brylane,a Catalogue Retailer